Customer Profile
Sector: Non-Profit
Industry: Economic Development
The Chicago Southland Chamber of Commerce is a premier business leadership organization providing cutting edge value added services to all members of the regional business community. Their mission is to represent and promote the best interests of the regional business community and its members by working to improve the economic climate, business environment and community image of the Chicago Southland region.
Business Situation
The organization’s website was outdated and didn’t give viewers information on all of the benefits the organization had to offer. The organization also wanted a website to help streamline their operations. This required a re-design that would enable their staff to maintain news and events along with the management of customer relations. An additional requirement was the ability for members to maintain their own profile.
Solution
The newly designed interactive website provides the organization with a new look and cutting edge presence on the web. Prospective members can now get up-to-date information on everything the organization has to offer and also sign up online. The online application enables a new member to sign up and pay their dues online. The membership and administrative modules serve as a customer relationship manager for the organization.
Membership Module
Current members of the organization can log into the website and keep their information up to date. Members can also search for other members and send them email correspondence without leaving the website. Members can specify the information they want to receive from the chamber. This added feature saves both the members and the organization time.
Administrative Module
The organization’s staff can perform several functions within the website including:
- E-mailing members
- Managing event information available on the website
- Uploading images for the website
- Managing e-press releases
- Managing e-newsletters
The system was specifically designed so that the organization can manage their website in-house. This added feature helps keeps operational costs to a minimum since assistance is not needed from an outside professional technology company.
The newly re-designed interactive website provides the ability to better serve prospective and existing members, while saving the organization money in operational costs.